Shop display design & production
From design and production to ongoing maintenance — full lifecycle support for retail fixtures, including repair and replacement cycles.
From one keyword
to a whole exhibition hall.
360° marketing isn't a long service list — it's every service pulling in the same direction along one conversion path. Here's what we actually deliver.
01 — Digital
Digital marketing
Search, media, content, social and video.
02 — eCommerce
eCommerce
Store setup, marketplace operations and integrations.
03 — Offline
Offline channel
POSM, fixtures, window display and offline advertising.
04 — Events
Event management
Process, licensing and on-site manpower, end to end.
01 — Digital
Digital marketing
It starts with search intent and closes with content, media and video. Each works standalone — but they only compound when run together.
Our SEO Premium Package is built around a first-page guarantee — agreed keyword sets pushed onto Google's first page, and into the top three where the market allows. And as search goes generative, we layer in GEO — Generative Engine Optimization — so your brand gets cited and recommended inside ChatGPT, Gemini and AI search answers.
Technical & structure
- Review of site content and structure
- Advice on hosting, redirects and error pages
- JavaScript handling for crawlers
- Googlebot crawl and index health
Content & ranking
- Content development
- Keyword research and grouping
- Ranking tracking and reporting
- Top-3 keyword targets
Good fit for
- Brands with a site nobody can find
- eCommerce leaning on organic traffic
- Clients who want a measurable commitment
GEO — for AI search
- Content restructured into citable authority blocks
- Structured data and brand entity signals
- Brand-mention tracking in AI-generated answers
We rebuild bidding and ad structure keyword by keyword to bring your cost down. It starts with a web diagnosis, because often the problem isn't the ad — it's the landing page.
Account structure
- Keyword and ad group restructure
- Bid strategy and budget allocation
- Negative keyword management
Creative & landing pages
- Ad copy writing
- Landing page design and build
- GA and Facebook Pixel setup
Diagnosis
- Complimentary web diagnosis
- Competitor spend analysis
- Conversion tracking setup
Reach across 650,000+ apps plus Google properties such as Gmail and YouTube. We're particularly strong on remarketing — building product impression first, then closing with an offer.
Placement types
- Text ads on websites
- Image ads on websites
- Video ads on YouTube
- Mobile web ads
Remarketing path
- Impression builds awareness
- Product interest tracking
- Dynamic remarketing
- Offer-led conversion
Creative
- Banner design, multi-size
- Motion assets
- A/B creative testing
Google's full-funnel automated campaign type. The machine allocates budget; we own creative, audience signals and conversion goals — which is where the real ceiling sits.
What we control
- Asset groups and copy
- Audience signal setup
- Conversion goal definition
Best practice
- Asset volume and variety
- Excluding brand overlap
- Dividing labour with Search
Measurement
- Conversion value tracking
- Assisted conversion analysis
- Incrementality testing
When the customer arrives and there's no landing page, conversion is low. We fill the missing step: landing pages instrumented with GA and Facebook Pixel, turning visitor data into a remarketing asset — right audience, lower cost, better result.
Funnel
- Top: attention
- Middle: understand & consider
- Bottom: conversion & loyalty
- Recommendation
Deliverables
- Landing page design and build
- Content strategy and copy
- Analytics instrumentation
Remarketing
- Visitor segmentation
- Pixels and events
- Audience re-targeting
Social calendars planned on content pillars — conversational, educational, entertainment, engagement and festive — layered with timely news and trend content, then levelled up toward in-feed shopping.
Content planning
- Social content calendar
- Content pillar strategy
- Festive and launch content
- Four-level content maturity
Channels
- Facebook & Instagram
- Xiaohongshu
- YouTube
- In-feed shop functions
PR & publishing
- Media liaison
- Paid article publishing
- Press release writing
- Digital PR
From KOL management and KOC targeting to unboxing content, official films and integrated campaign photo/video shoots — we turn content production into a repeatable process.
KOL / KOC
- KOL management and matching
- KOC targeted group marketing
- KOL video performance tracking
Production
- Product unboxing content
- Official film production and promotion
- Campaign photography
Distribution
- YouTube ads
- Social distribution
- Landing page integration
From brand sites and landing pages to mobile apps — we ship marketing infrastructure that can be crawled, tracked and optimised, not just a layout.
Web
- Brand website design and build
- Landing pages
- Booking and registration systems
Apps
- Mobile app development
- Membership and loyalty features
- Push notifications
Integration
- API integration
- CRM and CMS connection
- Reporting dashboards
02 — eCommerce
eCommerce & online store
Push sales on the platforms you already have until you hit the ceiling — only then does an owned store pay off. We do both, which is why we can give you a straight answer on which one you need.
Google Smart Shopping, dynamic remarketing and Facebook collaborative ads route off-platform traffic into the marketplace — with tracking attached, so you know what each dollar returned.
Ad solutions
- Google Smart Shopping ads
- Dynamic remarketing ads
- Facebook collaborative ads
- In-platform ads
Operations
- Listing setup and optimisation
- Content and image production
- Promotion calendar planning
- Performance reporting
When a marketplace's traffic, placements and customer data start capping you, Shopify gives you the customer list, membership and repeat purchase — turning rented traffic into an owned asset.
Build
- Store setup and theme design
- Payment and shipping configuration
- Product data preparation
Growth
- Membership and loyalty programme
- Email and CRM automation
- Conversion rate optimisation
API integration connects inventory, orders and CRM — and we can take over day-to-day operations so your team stays on product and brand.
Integration
- API integration
- Inventory and order sync
- CRM connection
Operations
- Daily storefront operations
- Customer service workflow
- Monthly performance review
Online sales YoY growth on campaigns we ran+200%
eCommerce framed as the next battleground2024 →
03 — Offline
LLL:
Look-Like-Leader.
Offline branding isn't one beautiful fixture — it's the same brand looking identical in every store. A standardised display system is brand value.
POSM & premium production
Product display stands, promotional giveaways, event gifts and advertising materials — standardised so the brand is recognised on shelf.
Window display & offline advertising
Window and shop front display, billboards, floor and wall stickers — prominent design and production that turns the store itself into media.
Event gifts & brand collaborations
Promotional giveaways, advertising materials, event supplies, brand collaborations and product sourcing — making offline touchpoints collectible.
Modeling & promoters
Recruitment and management of event models, promoters and helpers, with team-leader training and on-site scheduling.
Product launch events
Built around community: a long-horizon activity strategy aimed at distinct customer groups, turning them into brand friends.
04 — Events
One-stop event management,
from licence to load-out.
A professional coordinator saves you time and money by the end of it. More importantly, the hours on-site are your most valuable ones — your internal team should be building relationships, not handling logistics.
Production
Booth design, government approvals, transportation and move-in/move-out scheduling — from drawing to floor.
Equipment & materials
LED walls, lighting, carpets, AV systems, furniture and system material products — one supplier, fewer on-site surprises.
Licensing & insurance
Support with marketing fund applications, fire and safety ordinance licences, booth reservations and event insurance.
Manpower & training
Short-term staff and promoter recruitment, team-leader training and on-site rostering — handled by us, so you're not firefighting.
Content & process
Process planning, scriptwriting, staff product training, emcee content and daily special programming across the run.
Venue & logistics
Venue power budgeting, internet service application and installation, logistics, plus event registration and seat reservation.
HKCCF 2022 · 19–22 August 2022 · Hall 1.
05 — Integration
Digital × offline
= the OMO model.
Most brands split online and offline into two departments, two budgets and two sets of KPIs. We wire them into one path: what happens on the event floor becomes the audience for the next online flight.
Offline event contactSeeds
Instant purchase→
Membership registration & CRM→
Online retargeting audienceSpears
Offer conversion & repurchase→
Community keeps wideningLoop
Maximise the power of the seeds.
With the goal of establishing a brand community, we formulate a systematic activity strategy for distinct customer groups — turning them into brand friends and continuously widening the circle. Content marketing and retargeting then maximise what those seeds are worth.
Once an event is backed by O2O customer-group activity design, KOL and media support and online content production, a one-day activation stops being a one-day business.
Value added
Everything around the campaign, too.
These can be commissioned standalone or folded into an annual plan — and it's usually the second option where performance starts compounding.
PR
Paid article
NPI 360 marketing plan
CRM programme
Event / roadshow
Production
Visual design & content
Product shot / video
Advertising video
Landing page
Brand collaboration
Brand product sourcing
Engagement models
Work at the pace your budget allows.
Marketing budgets come in two shapes: a monthly figure, or an annual commitment. We work with both, priced against the same delivery units — so you can see exactly what the money buys.
Short term
Monthly retainer
A monthly budget converts into a pool of delivery units you can spend across content, media, design or production. Ideal for testing a channel before committing.
Long term
Annual programme
An annual budget funds a full roadmap: long-horizon SEO, compounding content assets, marketplace operations and a quarterly event rhythm. Unit cost falls as volume rises.
Project
Fixed-scope project
Websites, films, booths, events or rebrands — anything with a defined scope and deadline gets a fixed price.
Actual fees depend on scope, number of channels and production complexity. Book a free consultation and we'll come back with a recommended plan and a quote against your objectives.
Next step